Organic Search Engine Optimisation

Organic Search Engine Optimisation helps to gain high rankings on all the major search engines of the internet as and when browsers make a search for products and services related to the activities of a company.

This results in the company getting targetted quality traffic coming to it , thereby boosting the chances of generating sales via the internet.

This is an explanation of the process that Brightbox Marketing carry out in reference to Search Engine Placement.

What are Search Engine Placements?

The process of modifying attributes of a website to improve its position on search engines by making it more accesible to the search engine is called Search Engine Placement. It is a backend process that moulds a website to make it adhere to the algorithms of the search engines making it easier to find your site when a browser makes a search for keywords related to your business.

First Phase

Firstly we carry out a keyword analysis of your site with the sole goal of driving quality traffic to your website. This is an extremely important part of the optimisation process as it is important to not only pick keywords that attract traffic and we can achieve good positions for but to also choose keywords that attract the right type of traffic.

Second Phase

Once the right keywords have been identified we begin the optimisation process. The backend content of the website is altered and spruced so as to raise the keyword density of the site. The pages that have to be optimised are identified and we modify the same by preparing the optimised content .This involves the addition of Meta tags , Alt tags etc and singular lines of content placed at strategic locations on the site.
We would expect to see initial results within 4-6 weeks of completion:

Third Phase

• Index Monitoring

  Index monitoring is a process of keeping track of the positions achieved by your site on the search engines. The search engines can change their placement algorithms. Apart from this your competitors also want to get on top. By constantly monitoring your positions we can identify the pages or sections of the site which are getting dropped from the index of the search engines and contain the fall in positions. We would also add or delete certain keywords dependent upon volume popularity.

• Checking for dropped or slipped pages

  In this process we monitor all of the optimised pages of the site on a regular basis. A page could be dropped by the search engines due to human error that could occur while updating the site from the clients end. We identify the reason and resubmit the dropped or slipped pages with proper corrections.

• Monthly reports

  Every month we provide our clients reports that highlight number of hits to their website, where those hits have come from ( Google, yahoo etc) keywords used on the search engines to find you and the most popular pages on your site as well as a whole host of other information. A lot of our clients find it useful to know exactly how much traffic they are receiving from paid advertising for example so that at the end of the year they can make an informed decision on renewing their advertising.

Fourth Phase

We would carry out a Link Building strategy with a view to increasing the Page Rank and therefore enabling us to target more Generic keywords that would drive even more quality traffic to your website.

Link popularity is one of the main factors major search engines use to rank web sites. This makes link building an integral part of any effective search engine optimisation strategy. Our link building services are designed to establish and improve your website's link popularity.

Basically the more and higher quality backlinks you have linking to your website the higher your website will rank in the search engines.

• Link building not only encourages more traffic to your website from people using the actual backlinks, but SEO link building also provides the following benefits:

• Search engine robots (spiders) follow the backlinks between websites. The more backlinks you have, the more often robots will visit your site.
  Many search engines count backlinks to your website as "votes" for you. They assume that if lots of websites link to your site it must be a relevant website and of high quality.
• There are several types of link that we build for example: reciprocal links, article links and directory links including authority directories

The link building services we offer are designed to considerably improve a website's visibility in natural search results listings when key, related search terms are used.

Our Experience

Becoming competent at Search Engine Placements takes time and is an art that needs to be learnt and exercised regularly. Each search engine has a different ranking algorithm and these can change which needs to be matched in order to maintain top positions on the search engines.
Our team optimizes sites across a broad spectrum of industries and services. We therefore have the hands on experience needed to achieve the desired results for our clients.

Legality of the process

The Search Engine Placement process undertaken by us is legal and and done using ethical means.

We do not use any of the undesirable and underhand means of optimization such as:

• Cloaking

  Delivering different content to the search engines than the one given to the browsers

• Spamming

  Building hundreds of pages for a site in an attempt to get it into top positions or by hiding text by making it the same colour as the background.

• Re-Directing

  This is similar to cloaking as it provides the browser with information that is contrary to the search.