Email Marketing

Brightbox Marketing deliver your marketing messages to people who want to read them, helping you to:

• Raise the profile of your brand in your marketplace
• Bring in new customers
• Sell more to your existing customers.
• Step-by-step, our team of experts ask you questions that help us generate the best possible response to your campaign.

Step 1: Data - who do you want to reach?

Step 2: Copy Writing - what do you want to say?

Step 3: Design - how do you want your email to look?

Step 4: Delivery - when do you want to send it?

Step 5: Tracking - How well did it work for you?

Step 1: Data

Brightbox Marketing have access to email addresses for more than 1.5 million professionals.

First, your Brightbox Marketing account manager works with you to identify the list of email addresses that will generate the best response for your campaign. There are two types of data:

• Opt-in lists contain data that you rent or purchase from a media broker
• Owned lists contain data that you obtain or build in-house.

Your account manager will also suggest incentives - discounts or gifts - that will help to maximise response to your campaign.

Step 2: Copywriting

Your Brightbox Marketing copywriter works with you to create the perfect words for your campaign.

• If you know what you want to say, we will edit and proof it for you.
• If you've drafted something but it's too long, we will suggest ways to make it shorter and more focused. If you're not sure where to start, we will talk through it with you.
• We will also ask you what format you'd like to think about. Different formats stimulate different responses, and we know which ones work best.

Step 3: Design

Your Brightbox Marketing designer brings your words to life to make your email look like a web page with:

• colour
• images
• interactive features
• animations
• The all-important HTML (hypertext mark-up language) that makes everything work.

We have design ideas to suit every budget. Choose from one of our tried-and-tested templates, or work from your own design.

Our clients have found that animations work particularly well to cut through clutter, create impact and drive people to their websites.

Step 4: Delivery

Your Brightbox Marketing team works through a checklist that we carefully prepare to make sure you have included everything. We'll help you choose how - and when - to deliver your emails for maximum impact.

We will work at your pace to deliver to the right number of customers at the right time for you. We can deliver to all your records at once, or schedule delivery to a smaller number at regular intervals. This helps you generate a steady - yet manageable - flow of business.

Before we push the button to send your emails, we make sure that they can be read in as many combinations of email programs and web browsers as possible. This is an important element of any email campaign and one that other people often overlook.

Step 5: Tracking

When your emails have landed, and the responses start rolling in, we track and analyse the results of your campaign. We prepare reports that show you:

• How many people opened your email
• How many people clicked through the links in your email
• How successful your campaign has been
• What lessons you can learn for next time.

Brightbox Marketing also handles:

automated replies (including bounce backs, unsubscribes and enquiry forwarding)
form responses including surveys, poll and voting mails.
instant call back buttons and click4assistance links